5 Year
Total
Businesses Supported
Total Jobs
Gross Sales
New Products Launched
Patents Filed
Companies Secured Funding
Incubator Startups
In-House Resource + Capital Providers
Direct-effect impact is based on gross sales and funding for all 2024 members and graduates from the previous four years, unless aquired or moved out of state. Data reflects 2024 surveyed members.
We are thrilled to share our 2024 Economic Impact Report with you! Since opening our doors in 2016, we’ve been committed to building a thriving ecosystem for the entrepreneurs, remote workers, and startups fueling Tulsa’s economic growth.
Over the past five years, our members have generated an incredible $1.43 BILLION in direct economic impact for the Tulsa region. In 2024 alone, we supported 479 businesses that created more than 3,800 jobs.
But this impact is about more than just numbers - it’s about people. It’s about the entrepreneurs chasing big ideas, the businesses scaling to new heights, and the talent driving innovation forward. It’s about the connections, the collaborations, and the breakthroughs that happen every day within our walls.
With our new name, Gradient, we’re doubling down on our mission to accelerate innovation and economic impact in Tulsa. Gradient is defined as the change in density from one point to another - growth, momentum, and transformation - which is exactly what we foster for entrepreneurs, remote workers and small businesses. By increasing access to resources, knowledge, and connections, we help individuals and startups grow from where they are today to where they aspire to be.
This January, we opened one of the largest innovation and entrepreneurship hubs in America, creating a space intentionally designed for collisions, connections, and growth. By bringing together our community, resources, and programs in an environment to create density and diversity, we’re increasing the probability of success - and shortening the time it takes to get there.
None of this would be possible without you - our partners, supporters, and champions. Your continued belief in our mission underscores everything we do, and together, we’re shaping the future of Tulsa’s economy.
Devon Laney
CEO of Gradient
Lawrence MacAlpine didn’t come to Tulsa to open a bakery. He came for community. A longtime cybersecurity contractor and vanlifer, he and his wife, Breanna, had spent years traveling whichever way the wind blew. He was looking for a place to put down roots when a friend texted him about Tulsa Remote.
Along the way, he was baking sourdough for friends and neighbors, a skill (and starter) passed down for generations. When they finally settled in Tulsa, Lawrence brought his sourdough to Gradient (then 36 Degrees North), for the simple pleasure of sharing a little joy. The response was immediate and persistent: Lawrence made a mean loaf.
Encouraged by friends and Gradient members, Lawrence launched a small sourdough subscription service. Word got around. Restaurants and grocers reached out. One even requested 100 loaves a day—a bit too much for their 600 sq ft home. But soon enough, Lawrence and Breanna found themselves prepping out of a commercial kitchen, selling at grocers, and joining the Tulsa Farmers Market, where they sold out daily. That momentum turned into a moment.
Downtown Tulsa Partnership offered a grant for a two-month pop-up. Around the same time, the MacAlpines had their first child. With barely two hours of sleep a night and a city hungry for sourdough, they had to decide—scale back or go all in? The lease was signed in May 2024, opening the doors to SLATE Sourdough that July, and they haven’t looked back.
Gradient was there the whole way. “It was my testing ground,” Lawrence says. Feedback from Gradient members helped shape the early business model. They found employees through the community. They connected with small business funding through Gradient. And perhaps most importantly, they found the courage to leap. “The energy here is like, ‘Go do it.’ People believe in you.”
“You have so many people willing to help you. Having such a supportive entity of humans really does keep the momentum going.”
Now, SLATE is rising. With six employees, a growing customer base, and plans to double the size of the kitchen, they’re launching a Kickstarter and exploring new offerings—from workshops to digital sourdough tools. Lawrence has already built apps for recipe planning and tracking artisan bakers across the US and he’s just getting started.
Total Space
Phone Booths
Wellness Rooms
Conference Rooms
Levels
Indoor Bike Storage Rooms
Dedicated Desks
Members
Offices
Community Kitchens
Designated Coworking Spaces
Time is precious, and no one knows that better than Gradient members Titan Intake—not only for clinics losing patients thanks to clumsy processing, but lives lost to late diagnoses. Outdated systems and slow specialty care are holding the healthcare system back. Titan Intake is here to fix that.
The company began when Jhonathan Vasquez, a healthcare enterprise content management expert, moved to Tulsa with Tulsa Remote. Introduced to Patrick Bruce, an OSU MBA student with a background in health IT, the two quickly formed a bromance. But also an idea. With classmate Rachel Brown rounding out the founding team, Titan Intake transformed an academic idea into a company with a mission to help 100 million people get quicker specialty care.
Titan’s platform uses a Large Language Model (LLM) to process raw medical records like a nurse, cutting out manual work and speeding up intake. By assessing medical urgency, the tool ensures patients get seen faster with the right information in the right hands.
Their journey took a big step forward when they entered a local business plan competition, where Gradient (then 36 Degrees North) CEO + President Devon Laney happened to be a judge. That win turned into a desk at the Incubator location and an entry point into Tulsa’s growing startup ecosystem.
From there, things have moved fast. Titan plugged into Gradient’s network of founders, mentors, and investors. One of their early backers spent nine months watching the team build from across the room before writing a check.
It wasn’t just capital—it was community. Being surrounded by other early-stage startups gave Titan Intake space to learn, collaborate, and stay in founder mode. The startup energy and shared ambition made Gradient more than just an office—it became part of the company’s DNA.
“Through Gradient, we connected with potential customers, received a $100K investment from i2E, garnered additional investments from TU and 46VC, and joined the ACT House accelerator.”
Now, Titan Intake is scaling. With new partnerships, including a major hospital in Seattle, and a new fundraising round in the works, the team sees Tulsa as a powerful launchpad. They’re excited to be a part of Gradient’s growth as a resource hub for B2B startups and a magnet for enterprise partners ready to work with companies like theirs.
Tulsa Remote welcomed its 3,000th member, officially making it the largest and most successful remote relocation incentive program in the world.
LearnCraft Spanish, a platform that helps users achieve Spanish fluency, grew revenue by 46% in 12 months, surpassing a 7-figure milestone for the first time.
Palm Plug took first place in the Oklahoma Regional Startup World Cup, earning a spot to compete for $1M in the San Francisco semi-finals of the World’s Largest Startup Competition.
Since launching its storefront in 2024, SLATE Sourdough has sold over 10,000 boules, with twice-weekly openings that sell out in hours and is on track to reach $350,000 in sales.
In 2024, Tulsa Higher Education Consortium secured $2.3M+ in grants, aiding over 1,500 Tulsa students with housing, FAFSA, tech hub development, and mentorship.
Gradient partnered with i2E, The Verge, OCAST, and REI Oklahoma to launch the Oklahoma Commercialization Network, offering a suite of accessible resources for Oklahoma-based businesses.
In 2024, Volt secured over $5M in funding, tripled their team size, and achieved 353.6% year-over-year revenue growth by providing software companies with a centralized platform to streamline SMS programs.
FortySix Venture Capital launched Folds Ventures Fund I to invest in early-stage tech startups founded by Veterans and first responders, combining financial backing with a strong network of support.
Gradient is Tulsa’s industry-leading Innovation Hub for entrepreneurs, startups, and remote workers. This is where ideas and innovators come to gather, grow, and thrive.
Justin McLaughlin
Chair
Tulsa Regional Chamber
Rose Washington-Jones
Vice-Chair
Tulsa Economic Development Corporation
Aaron Spoon
CCK Strategies
Adam Baker
Stride Bank
Ashli Sims
Build In Tulsa
Canem Arkan
Endeavor Heartland
Curt Carmichael
C3 Advisors
David Reynolds
BOK Financial
Jason Ludwig
Cox Business
Jay Calhoun
Apis Holdings
Jennifer McGrail
OCAST
Justin Harlan
Tulsa Remote
Kate Sullivan
Black Dog Law, PLLC
Kenny Osborn
GIVT
Kian Kamas
Valorem Public Private
Lawrence Watkins
Atento Capital
Libby Ediger
Atlas School
Malachi Blankenship
ACT House
Meredith Peebles
Arnold Ventures
Reid Spears
Texas Permanent School Fund Corporation
Rose Gamble
The University of Tulsa
Sarah Teague
Oklahoma State University
Tony Heaberlin
Tulsa Technology Center
Tracy Poole
FortySix Venture Capital
Tyler Coretz
AMTRA Capital Partners
Tyrance Billingsley II
Black Tech Street
Atlas School
Build In Tulsa
Campus Tulsa
Eldridge Brooks
Experience Tulsa
FDLaw
Goldmill
InTulsa
Labor Division
Microsoft
OCAST
Oklahoma Commercialization Network
Oklahoma State University
Pegasus Ventures
Startup Grind
Techlahoma
Tulsa Innovation Labs
Tulsa Regional Chamber
Tulsa Remote
Tulsa Service Year
Uma Center of Tulsa
University of Tulsa