Ecomonic Impact

5 Year
Total

$1.43 Billion

2024 Data

479

Businesses Supported

3,816

Total Jobs

$147.9M

Gross Sales

75

New Products Launched

11

Patents Filed

42

Companies Secured Funding

40+

Incubator Startups

15

In-House Resource + Capital Providers

Direct-effect impact is based on gross sales and funding for all 2024 members and graduates from the previous four years, unless aquired or moved out of state. Data reflects 2024 surveyed members.

Friends of Gradient

We are thrilled to share our 2024 Economic Impact Report with you! Since opening our doors in 2016, we’ve been committed to building a thriving ecosystem for the entrepreneurs, remote workers, and startups fueling Tulsa’s economic growth.

And it's working.

Over the past five years, our members have generated an incredible $1.43 BILLION in direct economic impact for the Tulsa region. In 2024 alone, we supported 479 businesses that created more than 3,800 jobs.

But this impact is about more than just numbers - it’s about people. It’s about the entrepreneurs chasing big ideas, the businesses scaling to new heights, and the talent driving innovation forward. It’s about the connections, the collaborations, and the breakthroughs that happen every day within our walls.

And now, we’re taking it to the next level.

With our new name, Gradient, we’re doubling down on our mission to accelerate innovation and economic impact in Tulsa. Gradient is defined as the change in density from one point to another - growth, momentum, and transformation - which is exactly what we foster for entrepreneurs, remote workers and small businesses. By increasing access to resources, knowledge, and connections, we help individuals and startups grow from where they are today to where they aspire to be.

This January, we opened one of the largest innovation and entrepreneurship hubs in America, creating a space intentionally designed for collisions, connections, and growth. By bringing together our community, resources, and programs in an environment to create density and diversity, we’re increasing the probability of success - and shortening the time it takes to get there.

None of this would be possible without you - our partners, supporters, and champions. Your continued belief in our mission underscores everything we do, and together, we’re shaping the future of Tulsa’s economy.

This is just the beginning.

Devon Laney

CEO of Gradient

Member Spotlight:
Slate Sourdough

Make Bread, Share Bread

Lawrence MacAlpine didn’t come to Tulsa to open a bakery. He came for community. A longtime cybersecurity contractor and vanlifer, he and his wife, Breanna, had spent years traveling whichever way the wind blew. He was looking for a place to put down roots when a friend texted him about Tulsa Remote.

Along the way, he was baking sourdough for friends and neighbors, a skill (and starter) passed down for generations. When they finally settled in Tulsa, Lawrence brought his sourdough to Gradient (then 36 Degrees North), for the simple pleasure of sharing a little joy. The response was immediate and persistent: Lawrence made a mean loaf.

Encouraged by friends and Gradient members, Lawrence launched a small sourdough subscription service. Word got around. Restaurants and grocers reached out. One even requested 100 loaves a day—a bit too much for their 600 sq ft home. But soon enough, Lawrence and Breanna found themselves prepping out of a commercial kitchen, selling at grocers, and joining the Tulsa Farmers Market, where they sold out daily. That momentum turned into a moment.

Downtown Tulsa Partnership offered a grant for a two-month pop-up. Around the same time, the MacAlpines had their first child. With barely two hours of sleep a night and a city hungry for sourdough, they had to decide—scale back or go all in? The lease was signed in May 2024, opening the doors to SLATE Sourdough that July, and they haven’t looked back.

Gradient was there the whole way. “It was my testing ground,” Lawrence says. Feedback from Gradient members helped shape the early business model. They found employees through the community. They connected with small business funding through Gradient. And perhaps most importantly, they found the courage to leap. “The energy here is like, ‘Go do it.’ People believe in you.”

“You have so many people willing to help you. Having such a supportive entity of humans really does keep the momentum going.”

Now, SLATE is rising. With six employees, a growing customer base, and plans to double the size of the kitchen, they’re launching a Kickstarter and exploring new offerings—from workshops to digital sourdough tools. Lawrence has already built apps for recipe planning and tracking artisan bakers across the US and he’s just getting started.

Inside Gradient

112,000 SF

Total Space

45

Phone Booths

2

Wellness Rooms

25

Conference Rooms

5

Levels

1

Indoor Bike Storage Rooms

60

Dedicated Desks

3,700+

Members

160

Offices

5

Community Kitchens

3

Designated Coworking Spaces

Member Spotlight:
Titan Intake

Health Tech Titans

Time is precious, and no one knows that better than Gradient members Titan Intake—not only for clinics losing patients thanks to clumsy processing, but lives lost to late diagnoses. Outdated systems and slow specialty care are holding the healthcare system back. Titan Intake is here to fix that.

The company began when Jhonathan Vasquez, a healthcare enterprise content management expert, moved to Tulsa with Tulsa Remote. Introduced to Patrick Bruce, an OSU MBA student with a background in health IT, the two quickly formed a bromance. But also an idea. With classmate Rachel Brown rounding out the founding team, Titan Intake transformed an academic idea into a company with a mission to help 100 million people get quicker specialty care.

Titan’s platform uses a Large Language Model (LLM) to process raw medical records like a nurse, cutting out manual work and speeding up intake. By assessing medical urgency, the tool ensures patients get seen faster with the right information in the right hands.

Their journey took a big step forward when they entered a local business plan competition, where Gradient (then 36 Degrees North) CEO + President Devon Laney happened to be a judge. That win turned into a desk at the Incubator location and an entry point into Tulsa’s growing startup ecosystem.

From there, things have moved fast. Titan plugged into Gradient’s network of founders, mentors, and investors. One of their early backers spent nine months watching the team build from across the room before writing a check.

It wasn’t just capital—it was community. Being surrounded by other early-stage startups gave Titan Intake space to learn, collaborate, and stay in founder mode. The startup energy and shared ambition made Gradient more than just an office—it became part of the company’s DNA.

“Through Gradient, we connected with potential customers, received a $100K investment from i2E, garnered additional investments from TU and 46VC, and joined the ACT House accelerator.”

Now, Titan Intake is scaling. With new partnerships, including a major hospital in Seattle, and a new fundraising round in the works, the team sees Tulsa as a powerful launchpad. They’re excited to be a part of Gradient’s growth as a resource hub for B2B startups and a magnet for enterprise partners ready to work with companies like theirs.

2024 Wins

Tulsa Remote welcomed its 3,000th member, officially making it the largest and most successful remote relocation incentive program in the world.

LearnCraft Spanish, a platform that helps users achieve Spanish fluency, grew revenue by 46% in 12 months, surpassing a 7-figure milestone for the first time.

Palm Plug took first place in the Oklahoma Regional Startup World Cup, earning a spot to compete for $1M in the San Francisco semi-finals of the World’s Largest Startup Competition.

Since launching its storefront in 2024, SLATE Sourdough has sold over 10,000 boules, with twice-weekly openings that sell out in hours and is on track to reach $350,000 in sales.

In 2024, Tulsa Higher Education Consortium secured $2.3M+ in grants, aiding over 1,500 Tulsa students with housing, FAFSA, tech hub development, and mentorship.

Gradient partnered with i2E, The Verge, OCAST, and REI Oklahoma to launch the  Oklahoma Commercialization Network, offering a suite of accessible resources for Oklahoma-based businesses.

In 2024, Volt secured over $5M in funding, tripled their team size, and achieved 353.6% year-over-year revenue growth by providing software companies with a centralized platform to streamline SMS programs.

FortySix Venture Capital launched Folds Ventures Fund I to invest in early-stage tech startups founded by Veterans and first responders, combining financial backing with a strong network of support.

Who We Are

Gradient is Tulsa’s industry-leading Innovation Hub for entrepreneurs, startups, and remote workers. This is where ideas and innovators come to gather, grow, and thrive.

What We Do

Our Team

Devon Laney

Devon Laney

Chief Executive Officer

Jamie Leupen

Jamie Leupen

VP of Marketing & Communications

Erin Haworth

Erin Haworth

VP of Systems & Operations

Alison Peta

Alison Peta

Chief of Staff

DaMon Jackson

DaMon Jackson

Director of Finance + Administration

Wade Dunn Jr.

Wade Dunn Jr.

Director of Programs & Partnerships

David Taylor

David Taylor

Facilities Manager

Reagan Gowens

Reagan Gowens

Program Engagement Manager

Sabrina Davis

Sabrina Davis

Membership Manager

Chris Sayno

Chris Sayno

Member Concierge Lead

Jayden Thomason

Jayden Thomason

Marketing Specialist

Courtney Tucker

Courtney Tucker

Event Coordinator

 Emilee

Emilee

Member Concierge

Eric Blessing

Eric Blessing

Member Concierge

Anthony Kunz

Anthony Kunz

Day Porter

Board of Directors

Justin McLaughlin

Chair

Tulsa Regional Chamber

Rose Washington-Jones

Vice-Chair

Tulsa Economic Development Corporation

Aaron Spoon

CCK Strategies

Adam Baker

Stride Bank

Ashli Sims

Build In Tulsa

Canem Arkan

Endeavor Heartland

Curt Carmichael

C3 Advisors

David Reynolds

BOK Financial

Jason Ludwig

Cox Business

Jay Calhoun

Apis Holdings

Jennifer McGrail

OCAST

Justin Harlan

Tulsa Remote

Kate Sullivan

Black Dog Law, PLLC

Kenny Osborn

GIVT

Kian Kamas

Valorem Public Private

Lawrence Watkins

Atento Capital

Libby Ediger

Atlas School

Malachi Blankenship

ACT House

Meredith Peebles

Arnold Ventures

Reid Spears

Texas Permanent School Fund Corporation

Rose Gamble

The University of Tulsa

Sarah Teague

Oklahoma State University

Tony Heaberlin

Tulsa Technology Center

Tracy Poole

FortySix Venture Capital

Tyler Coretz

AMTRA Capital Partners

Tyrance Billingsley II

Black Tech Street

Cornerstone Partners

Bama Companies
Consumer Affairs
Coretz Family Foundation
FW Murphy Family Foundation
George Kaiser Family Foundation
McElroy
Meshri Family Foundation
OSU Spears School of Business
State of Oklahoma
Tulsa Tech

Program & Impact Partners

Atlas School

Build In Tulsa

Campus Tulsa

Eldridge Brooks

Experience Tulsa

FDLaw

Goldmill

InTulsa

Labor Division

Microsoft

OCAST

Oklahoma Commercialization Network

Oklahoma State University

Pegasus Ventures

Startup Grind

Techlahoma

Tulsa Innovation Labs

Tulsa Regional Chamber

Tulsa Remote

Tulsa Service Year

Uma Center of Tulsa

University of Tulsa